Social Media Marketing Strategies For Your Online Business






If you have an online business, it is in your best interest to develop a strong presence on social networks. Keep reading to learn more about efficient social media strategies.



Develop a social media marketing campaign that is adapted to your audience. You should join networks your customers use regularly and share content they will find interesting. Do not hesitate to use surveys or ask customers for feedback on your campaign so you can keep improving it. Keep track of your results by looking at how popular your campaign is and assessing how many sales you generate through your social media marketing campaign.

If you sell products to customers located abroad, you should look into adapting your social media marketing campaign for these customers. Facebook is the most popular social network in the Western world but other social networks are number one in other countries.

If you a significant percentage of your customers are located abroad, join the social network they use the most and share updates in their language if you can. Keep in mind that social networking habits can vary a lot from one culture to another. You should communicate as much as possible with your customers to get some feedback on your social media marketing campaign.



Social media could be a great tool to use if you want your customers to get to know you better. Potential customers might hesitate before purchasing a product online because they have no way of testing the product first and do not really know who sells the product they are interested in.

Social media allows you to solve these issues if you decide to interact with your audience and share updates about your projects or pictures of yourself at work. Let customers know they can send you their questions on social media and do your best to share more details about your products, for instance by posting pictures or videos in which you demonstrate your products. Do not share anything too personal and keep in mind that your goal is to sell products, not make new friends.

Use social media to generate some interest for your products and develop a branding strategy. What you share on social media will influence the image of your brand; you can create an efficient branding strategy by asking customers to send you pictures of themselves using your products or by creating your own visual content.

You can also generate some interest for your products by offering incentives to your subscribers, for instance by sharing coupon codes, organizing contests or sharing information about new products and incentives. Not all your updates should be ads for your products but you should not hesitate to share information about your products or incentives regularly if this content will be perceived as valuable by your audience.

These different social media marketing strategies will help you promote your online business efficiently. Keep track of your results to make sure you are using strategies adapted to your target audience and to your products.
Source: http://www.socialmediaisnow.com/social-media-marketing-strategies-for-your-online-business/

Comments

Post a Comment

Popular posts from this blog

How to Find and Reuse Your Best Content [Tools]

Image
Like all content marketers, you want readers to get the most out of your content. But creating and distributing high-quality content across the increasing number of channels you’re expected to manage takes a lot of time and resources. Reusing content assets that have yielded good results is a powerful way to expand your content library and to promote the same content across different media channels and in different content formats . After all, what one person would enjoy as a stunning infographic, another would prefer as an expert advice e-book. This list of practical tools can help you give your existing content a new life. Reuse high-quality #content across channels and formats to give it new life, says @irinaweber048. #productivity Click To Tweet HANDPICKED RELATED CONTENT: How to Give Your Best Blog Posts New Life (Even When Your URLs Don’t Cooperate) 1. Airtable (free and paid versions) I love using Airtable to create an organized content database. You can use the tool,...
Read more

Marketing Day: Advertisers react to Facebook targeting data changes, how to turn video into sales & IAS launches brand safe, fraud-free programmatic tech

Image
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Reaction: Advertisers cautiously optimistic after Facebook says it’s pulling third-party targeting data Mar 30, 2018 by Ginny Marvin The change signals a new phase for the social giant and its advertisers as regulation pressures mount. Facebook’s removing third-party targeting data: What marketers need to know Mar 30, 2018 by Ginny Marvin Phasing out of data brokers marks a shift as Facebook faces mounting scrutiny and regulatory pressure. Here’s what’s changing why and when. How to turn video into sales: SMX West recap Mar 30, 2018 by Ginny Marvin From the how and why to invest in creative to understanding targeting and creative capabilities across various platforms to drive performance. IAS launches brand safe, fraud-free programmatic tech solution for in-app ads Mar 30, 2018 by Robin Kurzer The measurement and analytics co...
Read more

No Lies: How to Get Content Marketing Right in E-Commerce

Image
Content marketing is a great, wonderful, powerful way to earn attention and loyalty online … but much of what the industry talks about comes from a B2B perspective. A lot of the rules change when you move to the B2C sector, and still more change when you talk about businesses operating on the online marketplace. I’m not here to tell you that everything you learned about content marketing is a lie and you need to ditch everything. I am here to offer a few options that will help you shake things up and make waves in the e-commerce sector. Let’s get started. 1. Interactive content One advantage in-store shopping still has over the online experience is, in most cases, interactivity. Shopping in person can be a more engaging experience, and many still find it relatively fun. E-commerce retailers can change up this dynamic – and you can stand out from your online competitors – by investing in interactive content . Take the cosmetics brand Sephora, which markets itself using the ...
Read more