Content marketing is a great, wonderful, powerful way to earn attention and loyalty online … but much of what the industry talks about comes from a B2B perspective. A lot of the rules change when you move to the B2C sector, and still more change when you talk about businesses operating on the online marketplace. I’m not here to tell you that everything you learned about content marketing is a lie and you need to ditch everything. I am here to offer a few options that will help you shake things up and make waves in the e-commerce sector. Let’s get started. 1. Interactive content One advantage in-store shopping still has over the online experience is, in most cases, interactivity. Shopping in person can be a more engaging experience, and many still find it relatively fun. E-commerce retailers can change up this dynamic – and you can stand out from your online competitors – by investing in interactive content . Take the cosmetics brand Sephora, which markets itself using the ...
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