Marketing Day: Pinterest executive news, Facebook CEO to testify before Congress & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Update these 3 organizational buzzwords to shift perceptions
  Apr 4, 2018 by Matt Umbro
  Contributor Matt Umbro believes you can improve the way you think about and attack challenges by changing the way you talk about them.
• Who’s storming the stage at MarTech?
  Apr 4, 2018 by Marketing Land
  L’Oréal. The New York Times. Verizon. Aetna. Weight Watchers. Netflix. Airbnb. What do they have in common? They’ll all be sharing their experiences from the intersection of marketing, technology, and management at MarTech, April 23-25 in San Jose. Join them and thousands of other members of your marketing technology tribe for an inspiring experience.
• Pinterest’s head of ad products exits company less than 6 months after taking over ad business
  Apr 4, 2018 by Amy Gesenhues
  After less than a year at Pinterest, Jon Alferness is no longer with the company. He had taken over the site’s ad products in December after Tim Kendall left.
• What mobile marketers really need to know about deep linking
  Apr 4, 2018 by Shani Rosenfelder
  Contributor Shani Rosenfelder explains the benefits of deep linking and expresses surprise that the tactic is so infrequently used.
• Smart marketing still hinges on humanity, not technology
  Apr 4, 2018 by Mike Sands
  As exciting as technological developments may be, contributor Mike Sands urges marketers to keep their eyes on their customers.
• Facebook CEO Mark Zuckerberg will testify before Congress next week
  Apr 4, 2018 by Robin Kurzer
  The social media company and its CEO continue to face increased scrutiny in the wake of the Facebook/Cambridge Analytica debacle.
• IAB Tech Lab releases IFA guidelines for OTT platforms to improve consumer experience
  Apr 4, 2018 by Robin Kurzer
  The organization says more Americans watch video content on OTT than on VOD or DVR, and the medium is skyrocketing.
• Facebook CEO Mark Zuckerberg says the company does not plan to apply GDPR globally
  Apr 4, 2018 by Robin Kurzer
  The news comes despite a January announcement of a global privacy center. The beleagured CEO says the social network “wanted to extend privacy guarantees worldwide in spirit.”
• Decibel launches a Score for digital experience
  Apr 4, 2018 by Barry Levine
  The new platform tracks behavior and ‘states of mind’ to arrive at a number from 1 to 10, as a new kind of experiential KPI.
• Adobe rains down announcements for its Experience Cloud
  Apr 4, 2018 by Barry Levine
  At the Adobe Summit last week: a new unified customer profile, the general launch of the Device Co-Op, analytics for streaming audio and new AI services
• Facebook now displaying related stories & share info for articles as part of ongoing News Feed test
  Apr 3, 2018 by Amy Gesenhues
  Facebook’s News Feed test, launched last October, expands to give users more context around news headlines.
• #LookUp: The most important view for high-impact B2B marketers (with inspiration from Stephen Hawking)
  Apr 3, 2018 by Scott Vaughan
  Contributor Scott Vaughan explores some lessons taught by the influential cosmologist and explains how these ideas can be applied to your work in marketing.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

• Gartner offers first Magic Quadrant for Content Marketing tools
  Apr 4, 2018 by Barry Levine
  The category’s vendors report brisk growth rates, but the research firm warns that the category term is destined for oblivion.
• President Trump: Save us from the GDPR horror show
  Apr 4, 2018 by Chris Elwell
  Third Door Media CEO Chris Elwell explains the onerous costs of complying with the European privacy regulation and calls upon the President to protect American businesses from its effects.
• 9 steps you can take now to get prepared for GDPR
  Apr 4, 2018 by Robin Kurzer
  There are still things you can do before the May 25 deadline to be more prepared for the European legislation.
• Taboola launches Apple News-like service for Android
  Apr 4, 2018 by Barry Levine
  The new service is initially offered at an OS level for ZTE devices in four countries.
• Facebook expands A/B ad-testing capabilities & adds reporting features
  Apr 4, 2018 by Amy Gesenhues
  Advertisers will now have more ways to test ads and a new dashboard to track split-test KPIs.

Online Marketing News From Around The Web:

• April Underwood is now Slack’s chief product officer, TechCrunch
• Build Your Content Marketing Strategy Around a Hub & Spoke Model, Vertical Measures
• Dataviz: A Critical Skill for Modern Marketers, Content Marketing Institute
• How influencer marketing has changed, in 5 charts, Digiday
• How To Live Stream On Facebook (And What Not To Do), Ignite Visibility
• Smartly.io Introduces End-to-End Creative Solutions to Automate Storytelling at Scale, PR Newswire
• Top Social Media Marketing Challenges, MarketingProfs

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