Web technologies

Web technologies

To geo-target sections of your site to different countries, you can use a country-specific domain (ccTLD) such as “.de” for Germany or subdomains/subdirectories on generic TLDs such as “example.com/de.” or different language versions of your content, Google recommends using different URLs rather than using cookies to change the language of the content on the page. If you do this, make use of the hreflang tag to tell Google about alternate language versions of the page.

Web design and development

Comments

Post a Comment

Popular posts from this blog

How to Find and Reuse Your Best Content [Tools]

Image
Like all content marketers, you want readers to get the most out of your content. But creating and distributing high-quality content across the increasing number of channels you’re expected to manage takes a lot of time and resources. Reusing content assets that have yielded good results is a powerful way to expand your content library and to promote the same content across different media channels and in different content formats . After all, what one person would enjoy as a stunning infographic, another would prefer as an expert advice e-book. This list of practical tools can help you give your existing content a new life. Reuse high-quality #content across channels and formats to give it new life, says @irinaweber048. #productivity Click To Tweet HANDPICKED RELATED CONTENT: How to Give Your Best Blog Posts New Life (Even When Your URLs Don’t Cooperate) 1. Airtable (free and paid versions) I love using Airtable to create an organized content database. You can use the tool,...
Read more

Marketing Day: Advertisers react to Facebook targeting data changes, how to turn video into sales & IAS launches brand safe, fraud-free programmatic tech

Image
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Reaction: Advertisers cautiously optimistic after Facebook says it’s pulling third-party targeting data Mar 30, 2018 by Ginny Marvin The change signals a new phase for the social giant and its advertisers as regulation pressures mount. Facebook’s removing third-party targeting data: What marketers need to know Mar 30, 2018 by Ginny Marvin Phasing out of data brokers marks a shift as Facebook faces mounting scrutiny and regulatory pressure. Here’s what’s changing why and when. How to turn video into sales: SMX West recap Mar 30, 2018 by Ginny Marvin From the how and why to invest in creative to understanding targeting and creative capabilities across various platforms to drive performance. IAS launches brand safe, fraud-free programmatic tech solution for in-app ads Mar 30, 2018 by Robin Kurzer The measurement and analytics co...
Read more

No Lies: How to Get Content Marketing Right in E-Commerce

Image
Content marketing is a great, wonderful, powerful way to earn attention and loyalty online … but much of what the industry talks about comes from a B2B perspective. A lot of the rules change when you move to the B2C sector, and still more change when you talk about businesses operating on the online marketplace. I’m not here to tell you that everything you learned about content marketing is a lie and you need to ditch everything. I am here to offer a few options that will help you shake things up and make waves in the e-commerce sector. Let’s get started. 1. Interactive content One advantage in-store shopping still has over the online experience is, in most cases, interactivity. Shopping in person can be a more engaging experience, and many still find it relatively fun. E-commerce retailers can change up this dynamic – and you can stand out from your online competitors – by investing in interactive content . Take the cosmetics brand Sephora, which markets itself using the ...
Read more