How Publishers Can Overcome the Content Marketing Paradox

While audiences may no longer see a difference between brand- and publisher-created content, each business type can learn from the other on how to succeed in today’s complicated content marketing landscape. Continue reading →

The post How Publishers Can Overcome the Content Marketing Paradox appeared first on Content Marketing Institute.

Comments

Post a Comment

Popular posts from this blog

Enterprise Local SEO is Different: A Checklist, a Mindset

Image
Posted by MiriamEllis Image credit: Abraham Williams If you’re marketing big brands with hundreds or thousands of locations, are you certain you’re getting model-appropriate local SEO information from your favorite industry sources? Is your enterprise checking off not just technical basics, but hyperlocalized research to strengthen its entrance into new markets? Before I started working for Moz in in 2010, the bulk of my local SEO experience had been with small-to-medium business models. Naturally, the advice I was able to offer back then was limited by the scope of my work. But then came Moz Local, and the opportunity to learn more about the more complex needs of valued enterprise customers like Crate & Barrel with more than 170 locations, PAPYRUS with 400, or Bridgestone Corporation with 2000+. Now, when I’m thumbing through industry tips and tactics, I’m better able to identify when a recommended practice is stemming from an SMB mindset and falling short of enterprise rea...
Read more

How to Find and Reuse Your Best Content [Tools]

Image
Like all content marketers, you want readers to get the most out of your content. But creating and distributing high-quality content across the increasing number of channels you’re expected to manage takes a lot of time and resources. Reusing content assets that have yielded good results is a powerful way to expand your content library and to promote the same content across different media channels and in different content formats . After all, what one person would enjoy as a stunning infographic, another would prefer as an expert advice e-book. This list of practical tools can help you give your existing content a new life. Reuse high-quality #content across channels and formats to give it new life, says @irinaweber048. #productivity Click To Tweet HANDPICKED RELATED CONTENT: How to Give Your Best Blog Posts New Life (Even When Your URLs Don’t Cooperate) 1. Airtable (free and paid versions) I love using Airtable to create an organized content database. You can use the tool,...
Read more

Marketing Day: FTC complaint against YouTube, Facebook ad transparency & more

Image
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Programmatic is an amazing tool for branding. Here’s how to use it. Apr 9, 2018 by Grace Kaye If you’ve been reserving programmatic display for your performance campaigns, contributor Grace Kaye encourages you to expand your horizons. How Salesforce and Demandbase are handling GDPR for B2B Apr 9, 2018 by Barry Levine Salesforce is embracing it across its platform, while Demandbase is only committing to internal tools and possibly the IAB framework for EU citizens. How the acceleration of AI will drive digital transformation: Automation and personalization Apr 9, 2018 by Jim Yu Contributor Jim Yu explains how artificial intelligence will be woven into the modern marketing organization. 10 great reasons to attend SMX Advanced Apr 9, 2018 by Marketing Land The search marketing profession is defined by change. Tactics that work tod...
Read more